Corporate Social Responsibility
Corporate Social Responsibility can
be defined as a responsibility among firms to meet the needs of their
stakeholders and a responsibility among stakeholders to hold firms accountable
for their actions. Apple is known for being a company who generally self-aware company
with a CSR score of 59, this includes a 66 in environment and a 52 in
community. Some efforts at the company level to improve Apple’s CSR rating include
the building of a new campus called Apple Park which will be powered by 100
percent renewable energy.
Apple also initiated the Apple’s
Supplier Clean Energy Program in 2015. This program aims to reduce the carbon
footprint of manufacturers, they plan on doing this by helping them switch over
to clean energy (Apple Supplier Clean energy Program, 2017). I find these
efforts to be a step in the right direction. With global warming I think companies
such as Apple need to start leading the rest of the world in the direction of
clean and renewable energy. Millions of people use Apple products every day, so
they have some influence when it comes to persuading the public to support
clean energy.
One of the most recent legal issues
that Apple has faced would be the battery scandal. Apple was accused of
purposefully slowing the batteries of older model IPhones whenever the new
models would come out. There was a major public outcry when this happened and
it even made national news. Apple responded to this by issuing a public apology
and offered replacement batteries at Apple stores for a low price. One of the
major environmental projects Apple is currently working on is of course their
new Campus Apple Park. Aa mentioned before, the Silicon Valley campus is powered
by 100 percent clean and renewable energy.
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